‘Role of PROs essential in connecting people with organisations’

The role of Public Relations Officer in any society was very important in connecting people with organisations, said B. Vasanthan, Regional Passport Officer, Madurai.

The role of Public Relations Officer was very important in connecting people with organisations in any society, said B. Vasanthan, Regional Passport Officer, Madurai.

Addressing the fifth anniversary celebration event of Madurai Public Relations Officers’ Federation here on Wednesday, Mr. Vasanthan said, “As they are in close relation with media and outside world, they are very familiar with the needs of the people. This helps in a lot of ways to serve society through organisations.”

He said passport system was first introduced only during the World War II. “To prevent other powerful countries from taking control of the colonised countries like India, passport was introduced to curb free movement,” he added.

During the early Independence era, the passport facility was made available to certain powerful people in India, but it was later expanded to benefit all ordinary people, Mr. Vasanthan added.

“The role of the PROs is much more than what doctors do. We serve people in numbers, and you serve people as societies,” said Usha Kim, chief of Orbit Department, Aravind Eye Hospital, Madurai.

Referring to a project initiated at Aravind Eye Hospital to treat the underprivileged people, Dr. Kim said it was only after witnessing the inability of a particular family to treat eye cancer of their children, the project was launched. “Through it, we have helped many people by providing affordable treatment,” she added.