R Madhavan's Rocketry: The Nambi Effect takes over Times Square in New York. Watch

R Madhavan's Rocketry: The Nambi Effect lit up the Nasdaq Billboard at Times Square. The film's trailer was also showcased on the big billboard.

R Madhavan's directorial debut Rocketry: The Nambi Effect is making the right kind of noise. It recently lit up the Nasdaq Billboard at Times Square as the team showcased the film's trailer on the big billboard. Madhavan and his team have embarked on a 12-day promotional tour across the US.

R Madhavan and his team are currently on a promotional tour across the US. One of the highlights so far has been the city of Stafford, Texas declaring June 3 as Nambi Narayanan Day. This is where the ISRO genius Nambi Narayanan, on whose life the biographical drama is based, met up with astronaut Sunita Williams. The trailer of Rocketry: The Nambi Effect played on the Nasdaq Billboard at Times Square, the world's largest billboard. R Madhavan, along with the ISRO space scientist Nambi Narayanan were also present there.

Rocketry: The Nambi Effect is based on the life of Nambi Narayanan, who was a former scientist and aerospace engineer of ISRO (Indian Space Research Organisation). He was accused of espionage. R Madhavan will be seen playing the titular role in the film. The film will be released in Hindi, Tamil, Telugu, Kannada, Malayalam and English languages. It is scheduled for release on July 1, 2022.