Peloton is launching bikes and treadmills for gyms, accelerating commercial strategy
CNBC
Peloton is launching commercial gym-ready Bikes and Treads, expanding into gyms globally as it seeks new growth beyond its at-home fitness business.
Peloton on Monday announced its Commercial Series, the company's first Bike and Tread products built for high-traffic gym floors.
The move marks the company's latest push beyond its core at-home business and deeper into the multibillion-dollar commercial fitness market.
"I've had the chance of speaking with the CEOs of a number of gyms, gym operators or big-box operators over the last year," CEO Peter Stern told CNBC in an interview. "The one brand their members asked for, and therefore that they are asking for it, 'Find a way to get me Peloton equipment.'"
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