Lego keeps beating the toy industry. Its secret weapon is not what you'd expect
CNBC
Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.
Lego just put up another banner year — with help from a behind-the-scenes secret weapon.
The Danish company on Tuesday reported a 12% jump in revenue to 83.5 billion Danish kroner, or $12.9 billion, for fiscal year 2025. Operating profit rose 18% year over year to 22 billion Danish kroner, or $3.4 billion, the company said.
"When we look at the growth area, it's kind of pretty broad-based in the sense that it's not one product or one theme, it's pretty much across the board," Lego CEO Niels Christiansen told CNBC.
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Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.
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