Ford launches new AI to grow multibillion-dollar Pro commercial business
CNBC
Ford CEO Jim Farley last month said diversifying Pro's revenue — specifically in software — is a crucial growth area for the company.
DETROIT — Ford Motor is launching a new artificial intelligence system for its Pro commercial vehicle business as it tries to grow the unit's profits and software revenue.
The Detroit automaker on Tuesday said the new "Ford Pro AI" can monitor and analyze more than 1 billion data points daily from connected commercial vehicles — from seatbelt use to vehicle health, route optimization and fuel consumption.
The goal is to equip its 840,000 paid commercial subscribers with tools to increase efficiency and profits and reduce vehicle downtimes by allowing them to more easily analyze their businesses and operations, according to Ford. The automaker reporting growing its Pro subscribers by 30% last year.
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