Lulu Hypermarket launches third edition of ‘Let’s Eatalian Festival

Doha, Qatar: Lulu Hypermarket Qatar, in collaboration with the Italian Trade Agency (ITA), has launched the third edition of the Let s Eatalian Festi...

Doha, Qatar: Lulu Hypermarket Qatar, in collaboration with the Italian Trade Agency (ITA), has launched the third edition of the ‘Let’s Eatalian Festival,’ showcasing authentic Italian products until May 29 in all Lulu Hypermarket outlets.

The festival was inaugurated by Ambassador of Italy to Qatar H E Paolo Toschi and Director of Lulu Group International Dr. Mohamed Althaf at the Lulu Hypermarket Pearl Qatar branch. The event aims to raise awareness and understanding of Italian cuisine among Qatari consumers while bolstering the presence of Italian suppliers in Lulu Hypermarkets.

Ambassador H E Paolo Toschi expressed his enthusiasm for the event, stating, “It’s a very welcome opportunity for me to be again with our friends from Lulu Hypermarket, celebrating the friendship between this group and Italy, and Italian taste and products in this case. I want to thank my friends from the regional and Qatari team of Lulu.

“This partnership continues to evolve and grow, and today is another example. Today’s event is largely the result of our incredible trade team from ITA, and I commend them for their hard work. This festival is an opportunity to celebrate Italian identity through different products. When you approach Italian lifestyle and products, you are not just purchasing a single item; you are embracing a lifestyle and a set of values. This is why an event like this is so meaningful, and I am happy to be a part of it.”

The festival emphasises the role of promoting Italian exports to Qatar, showcasing a diverse range of products from dry groceries and canned goods to fresh produce, cheeses, and traditional Italian ingredients.