Kerala Assembly Elections | UDF takes WhatsApp route for public connect
The Hindu
Interactive platform to elicit suggestions
Widely perceived to have ceded ground to its opponents on the social media till recently, the Congress-led United Democratic Front seems to have come with a winner, albeit belatedly for the forthcoming Assembly election, going by the response to its WhatsApp-based interactive platform to reach out to the electorate and elicit suggestions from them. A brainchild of the All India Professionals' Congress (AIPC) and backed by Leader of the Opposition Ramesh Chennithala and Shashi Tharoor, MP, the platform evoked such a great response within a short span of time since its launch on Thursday so much so that its server in Karnataka was in danger of crashing. “It was designed and customised in a month by a software company that has already been using its basic version for business development. We went for it as there was no simpler way to reach out to the public. Plans are now afoot to use it beyond the State Assembly elections with an impressed All India Congress Committee exploring the scope for adapting it nationally,” said Anand Mohanraj, Pathanamthitta district president of the AIPC, who has been tirelessly working on the platform for the last two months.
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