JioCinema unveils premium pricing in India, begins streaming ‘Succession’, ‘The Last of Us’
The Hindu
The JioCinema website on Saturday showed the new premium pricing for Hollywood content, with the much-awaited ‘Succession’ series available for streaming
Indian billionaire Mukesh Ambani’s streaming platform JioCinema announced premium pricing of 999 Indian rupees ($12) a year, its first step to move away from a free content model to fight global rivals such as Netflix and Disney in the country.
The move comes weeks after a Reliance's Viacom18 struck a content deal with Warner Bros, that will make available popular HBO and Warner titles such as Succession and those featuring the character Harry Potter on the JioCinema platform.
The JioCinema website on Saturday showed the new premium pricing for Hollywood content, with the much-awaited Succession series available for streaming.
Several of HBO's top-rated shows, including Succession, had aired in India on the Disney Hotstar platform until March 31 as part of a deal between the two companies that ended on that date.
JioCinema has become popular for showing the IPL cricket tournament on the platform for free in the ongoing season. The new pricing, according to the website, is only for premium content, while the matches continue to stream for free.
Viacom18 won the IPL digital streaming rights from 2023 to 2027 for around $2.9 billion, rights which Disney previously held.
Ambani has a reputation of disrupting rivals in the price-sensitive Indian market with cheap offers.
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