Jeep 2.0 strategy reinforces India as key manufacturing, export and growth hub
India Today
Jeep has unveiled its Jeep 2.0 strategy for India, outlining plans to boost localisation, expand exports, strengthen customer ownership programmes and reinforce the brand's long-term commitment to the market.
Jeep has reaffirmed its long-term commitment to India and the wider Asia-Pacific region by rolling out its new Strategic Plan Jeep 2.0, a roadmap aimed at strengthening products, localisation, exports and customer ownership experience over the coming years.
India sits at the heart of this renewed strategy. Jeep sees the country not only as a key domestic market, but also as a critical manufacturing, engineering and export hub within Stellantis’ global network. The plan focuses on reinforcing Jeep’s core strengths—heritage, capability and desirability—while adapting to changing customer expectations.
A major pillar of Jeep 2.0 is deeper localisation. The brand is targeting up to 90 per cent localisation at its Ranjangaon facility near Pune, up from the current 65–70 per cent. This move is expected to improve cost competitiveness, strengthen supply-chain resilience and cement India’s role as a strategic production base. The plant has an annual capacity of 1,60,000 vehicles and already supplies models to several international markets.
Exports remain another key focus. Jeep has been exporting vehicles from India since 2017, with the Compass, Meridian and Commander currently shipped to markets such as Japan, Australia and New Zealand. The company now plans to widen this footprint further, with exports to additional markets in Africa and North America under evaluation.
On the product front, Jeep will continue to invest in its global lineup while keeping India aligned with international developments. While all-new models from the future lineup are expected from 2027 onwards, the brand plans to maintain momentum through refreshed variants and special editions in the interim. This approach mirrors Jeep’s strategy of balancing global consistency with market-specific relevance.
Customer experience is another area receiving renewed attention. Jeep is expanding its ownership programs under the ‘Confidence 7’ umbrella, which includes initiatives such as assured buyback, pre-maintenance packages, multi-year extended warranties and premium loyalty benefits. The aim is to improve long-term ownership confidence and aftersales satisfaction.
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