Is Fancy 'Viral' Olive Oil Really Worth The Hype?
HuffPost
Brands like Brightland and Graza are all over your Instagram feeds, but are they really worth the price tag? Here's what to look for.
If you’ve spent any time on food TikTok or Instagram, you’ve likely noticed an onslaught of fancy olive oil brands, all featuring colorful, beautifully designed, photo-friendly bottles. Influencers and social media-savvy chefs drizzle the golden liquid from these pretty containers on salads, meats, fish, hummus and much more, and their posts and videos make “status” olive oil seem like a necessary addition to any home cook’s arsenal.
But a bit of online searching will quickly show that on-trend olive oils (like Brightland, Graza, Fat Gold and other popular brands) command a higher retail price than the extra-virgin olive oil bottles sold at grocery stores (and a much higher price than the big under-the-sink olive oil vats sold at wholesale clubs like Costco).