India top country for AI app downloads in 2025, installs surged by 207 per cent
India Today
India is reportedly the largest market in the world when it comes to AI use, with 1 in 5 new downloads coming from the country. Yet Indian users account for just around 1 per cent of in-app revenue. Here are the details.
Artificial intelligence (AI) is seeing a boom globally, and India might be leading the pack when it comes to AI use. The country is reportedly going all-in when it comes to downloading generative AI apps and using chatbots, even ahead of the US.
As per a report from market intelligence firm Sensor Tower, India has become the world’s largest market for generative AI app downloads, with a 207 per cent year-on-year increase in 2025. This allowed the country to reportedly get ahead of the US in terms of gen-AI use.
This comes at a time when companies such as OpenAI and Google have provided affordable plans or offers to drive adoption in India. AI adoption was also a key topic during last week’s India AI Impact Summit, where OpenAI CEO Sam Altman stated that India has over 100 million weekly ChatGPT users.
According to the report, roughly 20 per cent, or 1 in 5, generative AI app downloads globally came from India. However, this large user base does not translate to revenue. Indian users only accounted for approximately 1 per cent of in-app purchases in 2025.
This monetisation gap highlights challenges faced by companies trying to convert rapid adoption into sustainable revenue. Even as downloads peaked in September and October with growth rates of 320 per cent and 260 per cent year-over-year, revenue growth lagged, and in-app purchases fell 22 per cent in November and 18 per cent in December.
The surge in downloads has been fuelled by promotional pushes and the introduction of new AI platforms such as DeepSeek, Grok, and Meta AI.
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