‘India headed for major recovery in ad spends’
The Hindu
India is expected to see a ‘major recovery’ in advertisement expenditure in 2021 following the slump the sector saw last year due to the COVID-19 pandemic.
In its report, ‘This Year, Next Year’ 2021, GroupM predicted that India’s advertising investment would reach an estimated ₹80,123 crore this year. This represents a growth of 23.2%, for the calendar year 2021.
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