How This TikTok Food Influencer Got 3 Million Followers With No Cooking Expertise
HuffPost
Dana Hasson, known for her signature line "should look like this," has leveraged social media savvy without any professional food experience. Here's how she did it.
Oh, the joy of the internet. How nice is it to just type in (or even say to your smart speaker), “baked doughnuts recipe” — and voila, an easy-to-follow recipe appears.
Today’s TikTok cooking videos embrace a quick, no-frills approach. Gone are the days of scrolling a long, ad-riddled recipe with artful photos, only to finally (fingers crossed the page doesn’t crash, freeze or reload a million times) find the recipe. There are more TikTok food influencers than you could ever count, and most of them make us wonder how did they get there? And do they actually know what they’re doing?
