Google Pomelli AI coming for photo and studio jobs, will let anyone create ad shoots within minutes
India Today
Google has done it again. The company has introduced a new AI-backed feature that lets users create studio-like photoshoots in minutes. While the feature looks promising, it is also shaking up the traditional commercial photography and studio jobs.
A few years ago, it almost felt like Google was losing ground in the AI race. Rivals like OpenAI and Anthropic were eating its lunch and grabbing headlines with powerful models and tools. However, over the past few months, Google has come back swinging, with back-to-back AI launches that are not just experimental but genuinely among the best in the business. The latest addition to its growing AI pack is the Photoshoot feature within the Pomelli platform, which allows users to turn basic product photos into professional studio-style images within minutes. And this feature is already shaking up commercial photography and studio jobs.
Google Pomelli is an experimental AI-powered marketing tool developed by Google Labs. It is designed for small businesses and creators, to help them create on-brand marketing materials using AI. Inside this platform, the company has now added a Photoshoot feature that allows users to turn a basic product photo into a professional, studio-grade marketing image within minutes.
Basically now using this feature anyone can turn messy phone photos into polished studio shots without booking a photographer, renting studio space or hiring a creative agency. “Photoshoot uses business context (Business DNA) and Nano Banana image generation to turn product images into a professional-grade studio shot,” says Google.
Using the feature is fairly simple. Users need to go to the Pomelli platform and upload a basic product image, even something shot on a smartphone. The system then transforms that image into a refined studio-style visual.
Users can choose from curated templates, such as clean studio backdrops or lifestyle scenes. The AI automatically adjusts lighting, composition and branding elements to create an on-brand visual that looks professionally produced.
The feature also comes with built-in editing commands. For example, users can type instructions like “change my background to a forest”, and the tool will regenerate the image accordingly. There is a style reference option too, allowing one image to be restyled to match the look and feel of another.
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