Deinfluencing: The TikTok Trend That'll Save Your Wallet
HuffPost
Influencers are doing something very un-influencer-like: Telling followers "don't buy this!"
The latest TikTok trend might make your bank account happy.
Over the last month, beauty influencers ― a group that generally sings the praises of makeup and skin care brands ― have dabbled in deinfluencing. The trend involves TiKTokers urging followers to think twice about impulse-purchasing certain cult-favorite products.
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