China's 'new farmers' learn to livestream in rural revitalisation
The Peninsula
Yantai, China: Gao Chaorong knows what it takes to turn out good crops of sweet potatoes, peanuts and wheat, but tasty produce is no longer enough to...
Yantai, China: Gao Chaorong knows what it takes to turn out good crops of sweet potatoes, peanuts and wheat, but tasty produce is no longer enough to draw China's app savvy crowd.
To prevent her crops from rotting unsold in the fields, the 56-year-old is now back in school, attending a "hands-on livestreaming bootcamp" to learn to take her vegetables straight to consumers via their mobile phones.
Gao and her classmates are gunning for online popularity as China's "new farmers" -- people who use the latest technology in agricultural production or services.
The number of new rural creators has soared 52 percent on China's TikTok sister app Douyin over the past year as they hope to capitalise on the country's one billion internet users, the world's most.
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