
Boarding an airplane isn't efficient. Airlines like it that way.
USA TODAY
The board-by-group method isn't the most efficient way for passengers to get on a plane, but it does earn the airlines some extra cash.
Cruising Altitude is a weekly column about air travel. Have a suggestion for a future topic? Fill out the form or email me at the address at the bottom of this page.
Saving time or making a few extra bucks? Southwest Airlines wasn’t the first, but it’s certainly the latest to remind passengers the aviation industry prioritizes money over efficiency.
“It’s an extremely significant change for Southwest. It’s one of the most monumental changes that Southwest has made as an airline because it changes a business process that the airline has used for 54 years,” Henry Harteveldt, president of Atmosphere Research, a travel industry analytics firm, told me. “Southwest recognized it could be much more competitive and much more profitable by embracing assigned seating and adding extra legroom seats ... File this under, if you can’t beat them, join them.”
Last week's Cruising Altitude: Even if you're not going there, the Iran war will affect your flight
The move by Southwest, which was long known as a customer-friendly, quirky airline that went its own way on many policies, shows how the aviation industry has homogenized over the years, and coalesced around the importance of Wall Street performance. Though Southwest did recently announce some tweaks after customers said the new process wasn’t going so smoothly.













