Blinkit, earlier Grofers, temporarily closes down its services in areas where it cannot deliver in 10-minutes

Blinkit, which was earlier Grofers, has estimated that the business decision to close down services will impact roughly 75,000 of its 2,00,000 daily customers.

Groceries delivery giant Grofers, which rebranded itself to Blinkit last week in order to further emphasis on its quick commerce image has shut down stores and is limiting its operations to only those areas where it can deliver products within 10 minutes.

The rebranding comes months after the company launched an initiative to deliver groceries in 10 minutes or less. Grofers had recently attained unicorn status or $1 billion in valuation, after raising over $120 million from food aggregator Zomato Ltd.