As OTP deliveries fail, TRAI holds back norms on commercial texts
The Hindu
Following disruptions in SMS and OTP deliveries for banking, payments and other transactions, the Telecom Regulatory Authority of India (TRAI) on Tuesday temporarily suspended the implementation of norms for commercial text messages, which came into effect on Monday, for seven days.
“It has been observed that some of the principal entities [senders of messages] have not fulfilled the requirements as envisaged in [the] regulations... As a result, their SMS were getting dropped after implementation of the scrubbing of SMS by telecom service providers (TSPs),” the regulator noted.
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