As India shifts to vegan and gluten-free options at the bar, cider becomes popular
The Hindu
As young people express an interest in vegan and gluten-free options at the bar, cider — a fermented summer drink made from apples — attracts interest in India
A bite into a crisp apple, its juices dripping down your chin, as tart and floral flavours dance upon your palate. These memories are now being translated into a heady summer drink: cider. In the Indian market since 2017, the drink, which is made from apples and is fermented with minimal processing, has an alcoholic content ranging from 1.2% to 8.5% ABV (Alcohol by Volume — a standard measure of how much alcohol, or ethanol, is contained in a given volume of an alcoholic beverage). Ciders can be still or carbonated, based on secondary fermentation and carbon dioxide injection. Sales have seen an upward trend despite craft beer and whiskey ruling the roost, as young Indians look to shift consumption towards vegan and gluten-free offerings at the bar. And apple drinks offer the added advantage of antioxidants.More Related News