Amazon is making a smartphone again, it will be big on AI
India Today
Amazon is reportedly planning to make a re-entry into the smartphone market, going up against the likes of Apple and Samsung. The company's first attempt at smartphones with the Fire Phone led to a loss of $170 million in 2014.
The smartphone market could see a return of a big name soon. Though it will not be Nokia or HTC, but Amazon. The American giant is reportedly planning a comeback to the world of smartphones. Amazon’s first attempt ended up in a massive disaster with the Fire Phone back in 2014.
According to a report from Reuters, the new smartphone project is codenamed, “Transformer.” The new device will come with built-in Alexa integration – Amazon’s voice assistant. The smartphone could serve as a personalised mobile tool that links users to Amazon services such as Prime Video and Amazon Music.
Amazon founder Jeff Bezos is said to have had a vision of a voice-driven computing assistant similar to the voice-controlled computer in sci-fi series “Star Trek.”
The Amazon smartphone could create a perfect gateway to bring more users to the company’s various services. A user could buy products from Amazon’s website, and read books via the Kindle store. They could also seamlessly watch movies on Prime Video.
This could potentially allow Amazon to take on Apple’s ecosystem. The Cupertino giant offers its own music, streaming and other services, similar to Amazon.
The Transformer project is led by ZeroOne, a group within Amazon’s devices division focused on creating new gadgets. The team, headed by former Microsoft executive J Allard, is exploring designs for both a traditional smartphone and a simpler “dumbphone” variant aimed at reducing screen addiction.
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