A girl’s guide to Deepavali shopping in Coimbatore

Explore Uppukinar Lane for affordable fabric, expert tailoring, and vibrant accessories to create a budget-friendly Deepavali outfit.

“Akka, sari-a? Chudidhar-a?” Call out salespersons on a brisk morning as I weave my way through the narrow Uppukinar Lane. Most textile shops located in the maze of streets of the neighbourhood have displayed their grandest products out front, and I give them a pass: no, I will not be able to buy anything there with my shoestring budget.

First, for some clothes. Uppukinar is the place to go if you are looking to buy yardage that can be tailored into outfits to your liking. The best part, prices start at ₹110 per metre. After a lot of asking around, I arrive at Arihant Fabrics that stocks a range of fabrics in cotton. There is plenty to choose from, and I pick a pink and blue one, and buy 2.5 metres of the fabric, which sets me back by ₹275. And now to get it tailored.

It is easy to find tailors in the neighbourhood: there are several of them seated outside Arihant with sewing machines. But most of them do basic alteration work, and nothing more. One of the tailors directs me to a building nearby. On its second floor, past a steep flight of stairs, is the unit of Sneha Tailoring. Here, PM Asharaf, the owner, runs the show singlehandedly.

He is working on a pastel orange salwar suit when we arrive. “Leave the fabric on the table; come back in an hour,” he instructs, without looking up. Asharaf is the most popular tailor at Uppukinar: he can stitch a chudidhar set in under one hour. He charges ₹300 for a kurta, and I readily offer him my new fabric.

The 52-year-old takes my measurements and gets to work: the cutting takes him just five minutes, and soon, Asharaf is back at his machine. He has been working in the area for 25 years, and before the pandemic hit, had a team of four tailors who worked under him. “I grew up in Malappuram in Kerala,” he says, as he sews the kurta. “I came to Coimbatore when I was 15 years old to learn a new skill.” Asharaf had a flair for designing and tailoring, and soon earned a popular customer base. He talks about his earlier days as a tailor, his cousin…and before we know it, the kurta is ready. It took him not more than 30 minutes.

What is a Deepavali outfit without colour-coordinated accessories? The best place for all things bling in the neighbourhood is the Bhura Market, my next stop.

The iconic market, known for its many shops that sell earrings, bangles, beads, and bindis, is usually where most shoppers head to after buying their Deepavali outfit. There is nothing one cannot find here: from butterfly clips and ‘disco’ rubber bands to unicorn hairclips and star-studded bangles. I buy scrunchies, bindis, bangles, and hairclips and in all, the bill stands at ₹300.