80,000 watched Anurag Dobhal 'final drive': What it says about cost of living online

After YouTuber Anurag Dobhal crashed his car during a livestream watched by thousands, questions surfaced about the pressure of living life online. From creators like Armaan Malik to Kusha Kapila, the influencer economy is forcing a deeper conversation about the personal cost of constant visibility.

When YouTuber Anurag Dobhal recently crashed his car while livestreaming what he called his "final drive," thousands of viewers were watching. The incident quickly became another viral moment in the influencer ecosystem. But beyond the shock value, it also opened up a difficult question about the culture social media has created: what happens when a person's entire life becomes content?

For many influencers today, there is barely a boundary between the personal and the public. Relationships, family conflicts, celebrations, breakdowns -- everything can be turned into a video.

And once the audience becomes used to that access, stepping back is not easy. Dobhal's life has operated online for years. His followers have watched everything from him talking about family disagreements to his intercaste marriage. Recently, those conflicts escalated into public accusations against his parents and brothers, whom he claimed were trying to torture him and disown him.

The livestreamed crash added another dramatic chapter to a life that already seemed to be taking shape constantly in front of a camera. But Dobhal is not alone.

Influencer Armaan Malik has built a massive following by sharing his personal life with two wives on YouTube. The videos bring in millions of views, but they also invite constant criticism and moral policing online.

Similarly, comedian and creator Kusha Kapila found her personal life turning into public discussion when viewers noticed she had stopped appearing in videos with her husband Zorawar Ahluwalia. Long before the couple confirmed their divorce, speculation had already spread widely on social media.