Women drivers pick up the pieces after BluSmart shutdown

BluSmart drivers, especially women, struggle after fraud investigation halts operations, impacting financial independence and job opportunities.

For Priya Thakur, 24, a driving job at BluSmart opened a gateway to financial independence. However, her joy was short-lived.

An investigation by the Securities and Exchange Board of India against alleged fraud by the promoters of the electric mobility firm led to a sudden halt in operations in mid-April. Over a month later, with no sign of resumption, hundreds of BluSmart drivers, especially women, are struggling to find work.

Estimated to have employed around 150 women, the company’s aim to reduce gender disparity had opened new avenues for women seeking financial freedom.

Ms. Thakur, the sole breadwinner for her family, left a shopping mall job last September for what she believed was a lucrative opportunity at BluSmart. “A woman in my neighbourhood told me about the free driving training and a high-paying job,” she said.

BluSmart had partnered with bodies like the Automotive Skill Development Council (ASDC) to offer free driving lessons and certification.

The suspension has impacted women drivers the most. Many have new licenses and limited experience, which other cab firms cite as reasons for rejection. Others face barriers because they don’t own vehicles—unlike platforms that require drivers to bring their own.

Juli Sah, 27, said she learned of leasing options but found them unaffordable. “The deposit is around ₹50,000 and daily rent can be ₹1,400. With family responsibilities, women can’t drive daily,” she said.