White House moves to make canceling subscriptions and memberships less hellish

As many consumers know from first-hand experience, it's often much easier to sign up for a subscription or service than it is to cancel it.

The White House says it is looking to ease that frustration, whether it involves a cable subscription, gym membership or other service, Neera Tanden, President Joe Biden's domestic policy advisor, said in announcing new rules.

Companies frequently count on people giving up on ending a subscription or service because of the aggravations imposed upon them by companies that profit by making the process time-consuming and frustrating.