NCAA accuses DraftKings of "March Madness" trademark infringement, asks court for restraining order
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The NCAA accused online sportsbook DraftKings of trademark infringement associated with the association's men's and women's basketball tournaments and filed a complaint in federal court seeking an emergency restraining order. In:
The NCAA accused online sportsbook DraftKings of trademark infringement associated with the association's men's and women's basketball tournaments and filed a complaint in federal court seeking an emergency restraining order.
In the complaint filed in the Southern District of Indiana, the NCAA requests that DraftKings stop using registered trademarks including "March Madness," "Final Four," "Elite Eight" and "Sweet Sixteen" or variations of them in sports betting products, promotional campaigns or marketing.
The NCAA claims its trademarks are used to identify, brand, advertise and distinguish the tournaments across broadcast media, digital platforms, merchandise, sponsorships and licensed commercial activities.
"On the eve of the Tournaments, DraftKings deliberately adopted and prominently began using the NCAA's iconic NCAA Basketball Marks, including confusingly similar variations thereof, to trade on — and usurp — the immense goodwill, recognition, and consumer trust embodied in those Marks at the precise moment of peak public attention," the complaint said.
Screenshots of DraftKings wagering platforms were included in exhibits attached to the complaint.
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