When events move online
The Hindu
How the pandemic has changed the event management industry
With lockdowns in place and social distancing a must, the event management industry has had to find new ways to stay relevant. This has led to courses being revamped and including virtual and hybrid events in their curriculum. As the industry reboots during the pandemic, students must gear themselves up to face a new world. Here are a few tips: While advertising techniques remain dynamic and consumer centric, the focus has shifted to social media, since people are restricted to their homes. Therefore students must update themselves about live streaming, webinars, video-conferencing and enhance digital marketing skills, as more events move online. This includes networking as well. Learn how to question, to join a conversation, to understand the audience and this will help connect with and target the right audience and personalise the outreach.More Related News