What to know about Twitter's new CEO Linda Yaccarino
The Hindu
Elon Musk is welcoming a veteran ad executive to the helm of Twitter, the social media site the billionaire Tesla CEO had been running since he bought it last fall.
Elon Musk is welcoming a veteran ad executive to the helm of Twitter, the social media site the billionaire Tesla CEO had been running since he bought it last fall.
Ms. Musk announced on May 12 that he's hiring Linda Yaccarino to be the new CEO of San Francisco-based Twitter, which is now called X Corp. He said Ms. Yaccarino's role will be focused mainly on running the company's business operations, leaving him to focus on product design and new technology.
Veteran advertisement exectuvie
Ms. Yaccarino, 60, has worked as an advertising executive for decades. She came to NBCUniversal in 2011, just as Comcast was completing its merger with NBC, and oversaw integrating the companies' ad sales platforms. There, her most recent title was chairman, advertising and client partnerships. She oversaw all market strategy and advertising revenue, which totalled nearly $10 billion, for NBCUniversal’s entire portfolio of broadcast, cable and digital assets.
Before that, she held a variety of roles at Turner Broadcasting System Inc. from 1996 to 2011, including executive vice president and chief operating officer. That was after she held management positions at several media sales outlets.
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