What does a Best Picture win for "CODA" mean for Apple TV+?

On Sunday, Apple TV+ became the first streaming service to win an Oscar for Best Picture and Best Screenplay, with its film "CODA." Directed by Sian Heder, the film — a remake of a 2014 French film — is about a hearing-impaired family with a daughter who is hearing-capable and who decides to pursue her dream of becoming a singer. Actor Troy Kotsur, who plays the father in the film, took home the award for Best Supporting Actor, making him the second deaf actor to win an Academy Award. His co-star Marlee Matlin was the first. Matlin won Best Actress in 1986 for her role in "Children of a Lesser God." 

Apple TV+, which launched just three years ago, lags in terms of numbers of subscribers compared with streaming giants Netflix, Amazon as well as Hulu and HBO Max. But earning the top honor at the awards ceremony boosts the profile of Apple TV+ and could help propel the service closer to the front of the movie and TV streaming race, one analyst said.