Walmart is launching a new store brand called Bettergoods. Here what it's selling and the cost.
CBSN
Walmart is rolling out a new store label designed to appeal to younger customers who are not brand loyal and want gourmet foods that are more affordably priced.
The company said on Tuesday that it's rolling out 300 new products, sold under the name Bettergoods, representing its largest private brand food launch in 20 years.
The new line includes upscale products such as premium bronze-cut pasta from Italy, priced at $1.97 per package, and plant-based mozzarella, which costs less than $4. The rollout comes as more shoppers are shifting to store brands, which tend to cost less than premium brands, as a way to counter food inflation.
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