Univision to launch 24/7 news channel to court Hispanic Americans

Univision Communications, the largest Spanish-language media company in the US, says advertisers have overlooked Hispanic American audiences for far too long, and it will announce new programming and features on Tuesday to draw more marketers to Univision and its audience.

Its presentation during the “Upfronts,” an annual event where major TV broadcasters preview the fall television season to advertisers, comes after Univision last month announced plans to merge with Mexico City-based media network Televisa. They launched a free streaming service called PrendeTV in an effort to grow amid increasing consolidation in the U.S. media industry. Univision said it will launch a free 24/7 news channel in early 2022 that will air on PrendeTV.