UCLA athletic director talks future of college athletics and recruiting as school joins Big Ten
CBSN
Over the past two years, the world of college athletics has turned into a whole new ball game. In one of the biggest shifts, the Big Ten decided in June to add the University of California Los Angeles and the University of Southern California to its conference beginning in 2024.
"This is about the future and where college athletics is going," UCLA athletic director Martin Jarmond told CBS News. "And you've got to operate in a position of strength if you want to excel in this environment, and that's what we intend to do."
He and the university saw a mix of reactions from Bruins fans and sports traditionalists after the announcement. The move, which will end the school's 96-year run in the Pac-12 conference, was necessary to stay a top national competitor, Jarmond said.
