Trump's Truth Social trademark rejected because name isn't unique

A U.S. government agency has rejected a trademark application by Donald Trump's Truth Social because the social network's name isn't unique enough. 

In a filing from August 2, the U.S. Patent and Trademark Office said Truth Social's name is too similar to other businesses, which could cause consumers to be "confused, mistaken or deceived as to the commercial source of the goods and/or services of the parties." 

The trademark snafu is another stumbling block for the fledgling social media service, whose parent company has drawn regulatory scrutiny and recently warned that its success could be impacted by a decline in Trump's popularity or via "further controversies that damage his credibility."