Transforming ‘men’-talities, redefining masculinity Premium

Addressing violence against women requires addressing men’s roles and questioning traditional notions of masculinities based on strength, aggression and control

As another International Day for the Elimination of Violence Against Women passes by (November 25), we face a stark truth: despite decades of advocacy, nearly one in three women worldwide has endured violence at the hands of men. While men are often the perpetrators, they can also be key agents of change. Addressing violence against women requires addressing men’s roles and questioning traditional notions of masculinities based on strength, aggression and control. These notions need to be replaced by a culture where equality, empathy, and non-violence define alternative notions of manhood.

Violence against women can be seen, somewhat paradoxically, as a quintessential “men’s issue” — a societal issue that demands the active engagement of men. From early childhood, boys are influenced by norms that tell them strength is dominance, that emotions are a weakness, and that asserting control is the way to protect their status. These deeply entrenched ideas not only harm women but also limit men’s lives and their relationships, trapping them in cycles of suppressed emotions and aggressive behaviours. Recognising and reshaping these norms is essential for creating healthier relationships and a safer world.

The subject of men and masculinities has become a prominent focus within the development sector. Over the past two decades, academic research and grass-root efforts have revealed the importance of engaging with men, highlighted strategies that work, and shown how men are increasingly stepping out to challenge traditional gender norms. This growing shift reflects a recognition among men of their role in advancing gender equality.

UNESCO’s Transforming MENtalities initiative has aimed to shift the way men engage with gender issues — not just as allies but as active participants in social transformation. This initiative challenges rigid and stereotyped ideas of masculinity and fosters positive, supportive roles for men, engaging them as champions for gender equality. As we inch closer to Agenda 2030 — working to create an inclusive and equal world — UNESCO, in collaboration with the International Center for Research on Women (ICRW), is proud to present the report, “Engaging Men and Boys: A Report on Pathways to Gender Equality in India”. This report documents 10 pioneering programmes across India that engage men and boys to address gender inequality.

Through impactful initiatives, these programmes encourage critical dialogues that are aimed at questioning traditional gender norms, reshaping concepts of masculinity, and fostering inclusive attitudes. By emphasising education, open discussions, and community-driven actions, these programmes empower participants to become advocates for gender equity within their household and within communities and institutions they are part of.

For example, ‘Mardon Wali Baat (A man’s thing’), an initiative by The YP Foundation, uses storytelling and social media to foster conversations around positive masculinities with young men on campuses and in communities. This intervention helps young men critically examine the limiting narratives they have grown up with, empowering them to embrace values of respect and equality. Similarly, Gender Equity Movement in Schools (GEMS), a collaboration between the ICRW and the Department of Education in the State of Rajasthan, uses interactive classroom activities to help adolescent boys see the harm in toxic masculinity and adopt more equitable gender attitudes. In one session, a boy reflected, “I used to think boys should only do outdoor chores. Now, I believe we should work alongside women at home.” These moments of transformation create ripple effects that can reshape entire communities.

Initiatives such as ‘Dekh Rekh (caring for each other’) and ‘Hamari Shaadi (our marriage’) encourage men’s active participation in family nutrition and planning, tackling gender bias through small, everyday actions. These interventions prove that when men and boys are invited to engage with gender equality as a part of their lives, rather than as an abstract idea, change becomes possible.