Thiruvananthapuram-based brand, Hyve, is the official sportswear partner of Chennai Super Kings
The Hindu
Hyve becomes the official sportswear partner of Chennai Super Kings, offering a range of merchandise for fans and players
When Chennai Super Kings (CSK) begins their campaign at the 19th edition of the Indian Premier League, Thiruvananthapuram will be cheering for its hometown hero, Sanju Samson. The Kerala capital has something else also to be excited about. Hyve, a homegrown brand, functioning from KINFRA International Apparel Park, near Kazhakkoottam, is the official sportswear partner of the CSK.
“Hyve has entered into a two-year contract with the team. We are manufacturing CSK merchandise, including T shirts and accessories, except the players’ jersey, bags and flasks. We have finalised 29 products of which 14 are already available,” says Rakesh. This includes fan jerseys, polo shirts, casuals, arm sleeves, totes, sling bags, duffle bags, coffee mugs, caps, waist pouch, steel bottle etc.
A model sporting Chennai Super Kings' merchandise from Hyve such as fan jersey and waist pouch. | Photo Credit: Special Arrangement
Among the upcoming products is an off-shoulder T shirt celebrating Mahendra Singh Dhoni, with the name Thala 7, brought out in collaboration with Myntra. Last year Myntra had done one for Virat Kohli, Rakesh says.
He adds that while the bottles are imported, all the other products are manufactured at KINFRA by his 200-member workforce.
An alumni of IIM-Ahmedabad, Rakesh launched the company in 2018 to manufacture bespoke jerseys for corporates and sports teams. The retail brand, Hyve, was launched in 2023.
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