Target is pulling back on self-checkout, limiting service to people with 10 items or fewer

Target is pulling back on what's become a ubiquitous and often speedier way for customers to pay for their purchases in stores. 

The retailer on Thursday said it's making changes to a key part of the buying process — the checkout line. Customers who choose self-checkout will be limited to 10 items, Target said. Otherwise, they'll have to purchase their items via a human cashier before leaving stores. 

Target's "Express Self-Checkout" lanes will hit stores on Sunday at most of its 2,000 locations. The change comes after the company piloted the program at 200 stores last fall, with the company noting that self-checkout was twice as fast at those locations.