Sydney Sweeney's New Niche Film Flops After American Eagle Ad Controversy
HuffPost
The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.
Sydney Sweeney’s new niche film “Americana” came in 16th at the box office in its opening weekend after the controversy surrounding her American Eagle ad campaign.
The film, shown in just 1,123 theaters domestically, also starred Paul Walter Hauser and Halsey. Written and directed by Tony Tost, “Americana” is estimated to have brought in an underwhelming $500,000 during its opening weekend, according to The Hollywood Reporter.
By contrast, “Weapons” earned $25 million playing in 3,450 theaters domestically and $18.4 million internationally in its second weekend (after earning $43.5 million domestically and $71.8 million globally when it opened the prior weekend). “Freakier Friday,” which also opened the prior weekend, earned $14.5 million domestically in 3,975 theaters and $4.9 internationally this past weekend.
Despite the numbers, the Lionsgate indie film was apparently catering toward a niche group and will still be profitable for its Lionsgate Premiere Releasing label, Deadline reported. The label is home to the company’s “specialty” films that cater to the “next generation.”
It’s not completely clear whether Sweeney’s ad affected the film’s success.
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