Sony Hikes PlayStation 5 Price To Cover Tariffs And Gamers Are Furious: 'Trump Is 100% To Blame'
HuffPost
The Japanese company announced a base model now costs about $550. It previously cited Trump's tariffs as a reason for potential price increases.
Sony has announced a $50 price hike for all three versions of its flagship video game console, the PlayStation 5, in the United States — and social media is furious. The company previously confirmed President Donald Trump’s ongoing trade war could lead to rising prices.
Sony’s vice president of global marketing, Isabelle Tomatis, broke the news Wednesday.
“Similar to many global businesses, we continue to navigate a challenging economic environment,” she wrote. “As a result, we’ve made the difficult decision to increase the recommended retail price for PlayStation 5 consoles in the U.S. starting August 21.”
Buyers will now have to shell out $549.99 for a base model, which originally cost $500 when it hit stores in 2020, and spend almost $500 for a “Digital Edition,” which doesn’t contain a disc drive and initially cost $450 — or spend about $750 for the coveted “Pro” version.
The Japanese company didn’t mention Trump’s tariffs on U.S. imports Wednesday, but it did acknowledge them in May — when Chief Financial Officer Lin Tao confirmed in an earnings call with investors that Sony might “pass on” the cost of the tariffs to consumers.
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