Scent for the senses

Fragrances evoke memories, soothe nerves, and energise. From Veeda's 'Bombay luxury' to Rosemoore's 'luxurious yet affordable' range, Niana's 'subtle, evocative, and eclectic' aromas, to Armatuer's 'whittled effect' containers and Maeva's 'collection of keepsakes', there's something for everyone.

Fragrances possess strong associative properties. They can transport us to distant memories, create nostalgia, sooth our nerves, and even energise us for the day ahead. Research has shown that lavender has calming and soothing properties, peppermint is fresh, invigorating, and helps improve mental clarity, while citrus scents such as lemon, orange and grapefruit reduce feelings of fatigue and increase alertness. Berlin-based scent designer Maurice Joosten, who focuses on “scent architecture”, says, “Whatever you experience has incredible impact on your well-being, your emotions.”

Here’s a round-up of brands that can keep your home fragrant and festive.

Launched in 2018 as a cool luxury fragrance house by Dhruv Kohli and Subani Seth, Veeda focuses on handcrafted ‘Bombay luxury’. “Luxury in Bombay has different meanings for its highly diverse population. We create a range of fragrances, from chic and contemporary to sensuous and traditional, to appeal to the varied range of people who inhabit this wonderful city,” Kohli says.

Veeda offers an assortment of reed diffusers, room sprays, glass and tin candles, and car sachets, in fragrances like aquatic, citrus/fruity, floral, gourmand, and oriental/woody. “All our fragrances have been created with the finest ingredients sourced from different regions of India and the world. Every product is made at our own manufacturing unit and we retail in 400 stores globally,” Seth says. The fragrances are priced between ₹750 and ₹10,000.

“Our fragrances involve a four-step blending process, much like baking a cake. At present, we offer 23 fragrances and try and launch new ones regularly. A few tried-and-tested bestsellers are Lily Black Orchid, Bulgarian Lavender, Fresh Mogra, and Bombay Orange Bourbon,” says Kohli.

Founded in 2007, Rosemoore is an English perfume brand that was brought to India by Renaissance Creations. The Rosemoore product range is ‘luxurious yet affordable’, offering a variety that serves the wide Indian customer base.

Ridhima Kansal, Director, Rosemoore, says the company’s exclusive fragrances and premium fragrance products are designed to fit into all environments, be it homes, offices, spas or malls. “We carry five main fragrance categories: floral, fruity, spicy, citrus and woody,” she says, adding that the range of luxury home fragrances, including scented candles and diffusers, make the perfect choice for home owners and gifting options during the festive season.