Planned Parenthood's Viral 'Wicked' Meme Has The Internet Cringing

Planned Parenthood turned hype for “Wicked” into a cheeky health reminder — but not everyone’s laughing.

Planned Parenthood is capitalizing on the internet’s hype over “Wicked” in a shocking way.

The nonprofit organization that provides sexual and reproductive health care and education recently repurposed the musical’s famous Broadway poster — which depicts Glinda whispering into Elphaba’s ear — to dish out a cheeky reminder for people to keep up with their routine testing for sexually transmitted infections.

In a post made Monday on Instagram, Planned Parenthood shared the image, changing it to look as if Glinda is asking Elphaba, “Is your discharge green?”

“If you’re experiencing wicked sexual and reproductive health care concerns, Planned Parenthood health centers are holding space to help — even if your pussy’s green,” the organization captioned the post.

Unsurprisingly, social media users on X, formerly called Twitter, raised an eyebrow over the peculiar ad, with many expressing mixed emotions.