Peacock hikes streaming prices for first time since launch in 2020

NBCUniversal's Peacock is the latest streaming service to raise prices for consumers. The hike is the platform's first since its launch in 2020. 

A premium plan now costs $5.99, $1 more per month, effective immediately for new customers. Current subscribers will see the new pricing go into effect on August 17, the company said Monday. 

The price for an ad-free subscription to Peacock will rise by $2 per month to $11.99.