Ontario's workplace safety board is spending over $800K on an ad blitz. Its own workers are questioning why
CBC
Ontario’s workplace safety board is defending an advertising campaign that critics say is designed to improve its reputation, with some saying the funds should be spent helping injured workers.
The five-week TV campaign features two ads that focus on the stories of fictional workers as they to return to work after an injury. The 30-second spots close with the Ontario Workplace Safety and Insurance Board’s (WSIB) logo as a brief list of services it provides flashes on the screen.
But Ontario’s Official Opposition and the union that represents the agency’s 3,800 workers are slamming the $855,000 spent on the ad campaigns now running on television, and which ran for another five-week period in late 2024. The current campaign will cost the WSIB $455,000, while the previous ad cost around $400,000, the agency says.
The president of the union OCEU/CUPE 1750 said the advertisements are a waste that money should have been spent on the WSIB’s core mission.
“I think they're a little bit odd,
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