Never Back Down, pro-DeSantis super PAC, backs out of $2.5 million in 2024 TV advertising
CBSN
Never Back Down, the main outside group that's been supporting Florida Gov. Ron DeSantis throughout his presidential campaign, has canceled all of its advertising in Iowa and New Hampshire in 2024.
The super PAC said it will focus on field operations to support DeSantis on the ground in the early states and will cede advertising to a different super PAC backing DeSantis, "Fight Right, Inc.," which has spent close to $7.7 million on advertising in Iowa, according to AdImpact, a political advertising tracking firm.
"We are thrilled to have Fight Right and others covering the air for Governor DeSantis while we work the ground game in Iowa, New Hampshire, South Carolina and beyond," wrote Never Back Down Chairman Scott Wagner. "Never Back Down is laser focused on its core mission — running the most advanced grassroots and political caucus operation in this race and helping deliver the GOP nomination for Governor DeSantis."
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