Netflix to stop reporting quarterly subscriber numbers in 2025
CBSN
Love isn't the only thing that's blind at Netflix. Touting a blockbuster 9.3 million added subscribers in its first quarter earnings report Thursday, the streaming giant also revealed that it would stop sharing quarterly membership numbers starting in 2025.
"In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential. But now we're generating very substantial profit and free cash flow," a letter to shareholders read. "We are also developing new revenue streams like advertising and our extra member feature, so memberships are just one component of our growth."
Netflix also announced another metric would be left off of reports in 2025 — ARM, or average revenue per membership, defined as "streaming revenue divided by the average number of streaming paid memberships divided by the number of months in the period," per the letter.
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