More women homebuyers now eye for Rs 90 lakh to Rs 2.5 crore homes, says ANAROCK
India Today
Women are now choosing bigger homes, targeting premium price segments, and treating property as a long-term wealth-building asset, says data.
For a long time, buying a house in India was largely seen as a family decision, usually steered by men while women played a quieter role in the background. That picture, however, is changing fast. Across cities today, women are not just part of the conversation around property, many are taking the lead and aiming for bigger, more premium homes.
The numbers tell an interesting story. In 2019, only 25% of women homebuyers were looking at properties priced above Rs 90 lakh. Today, that share has jumped sharply to 61%, pointing to a clear shift towards higher-value homes, according to the latest data from ANAROCK.
In fact, the shift reflects more than just rising incomes. It also points to greater financial independence, stronger investment awareness, and a growing appetite among women to build long-term wealth through property.
The data suggests that many women buyers are actively targeting homes in the premium segment. Among those looking at properties above Rs 90 lakh, 37% prefer homes priced between Rs 90 lakh and Rs 1.5 crore, while 14% are considering homes in the Rs 1.5 crore to Rs 2.5 crore bracket. Another 10% are looking at homes priced above Rs 2.5 crore, highlighting the growing presence of affluent women buyers in the market.
This marks a stark contrast to the scenario six years ago. Back in 2019, nearly 75% of women buyers were focused on affordable or mid-segment homes priced below Rs 90 lakh.
What was once about financial stability and homeownership is increasingly becoming about lifestyle, space, and long-term asset creation.
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