Millet sweets from Tamil Nadu to savour this Deepavali
The Hindu
Many Indian brands and individuals have been religious consumers of millets years before they became ‘cool’. This festive season, we look at four such brands from Tamil Nadu crafting traditional sweets and savouries using ragi, foxtail millet, and other variants.
It might be the year of the millet, but many Indian brands and individuals have been religious consumers of the super grain years before it became ‘cool’. This festive season, we look at four brands crafting traditional sweets and savouries using ragi, foxtail millet, and other variants.
GudFudBox, Chennai
The brand that started in 2017 with millet-based savouries, soon moved on to sweets and now has a catalogue boasting traditional favourites such as karupatti wheat halwa, thinai pandhari ladoo, kambu kara sev, and ragi olai pakoda. “The idea behind the brand was to change the mindset that healthy isn’t tasty,” says founder Vinod Radhakrishnan, who also runs an industrial catering service at Egumadurai, Tamil Nadu, where the GudFudBox kitchen is also located.
The brand launched with peanut jaggery and sesame peanut jaggery ladoos that were well-received, says Vinod, adding how all sweets are made sans white sugar. “We use only jaggery, palm jaggery, or brown sugar.”
For Deepavali, their new launches with millets include a kambu and coffee Mysore pak. “We are also launching a badam and saffron Mysore pak, cashew nut ghee burfi, among others in the non-millet section.” Three gift boxes — classic (four sweets), superior, and premium (six sweets that differ in each box) — are also being launched this season.
Upwards of ₹149 on gudfudbox.com
Rasa Health Foods, Chennai