Max streaming service reportedly to crack down on password sharing after move boosts Netflix
NY Post
Warner Bros. Discovery will reportedly implement paid-sharing on Max as it gets stricter later this year about subscribers letting other people use their accounts.
Bloomberg reported this week that Warner Bros. Discovery will roll out an option for members to pay for “extra members” streaming with their Max subscriptions to have their own username and password as part of its upcoming effort to curb account-sharing.
The outlet cited people “familiar with the company’s plan.”
If implemented, that would seemingly resemble what Netflix, the pioneer of cracking down on password-sharing among major streaming platforms, did in 2023.
At the time, Netflix began offering “extra member lots” to subscribers who wished to share their account with people outside their household for an additional $7.99 each.
The cost of the “extra members” on Max’s platform will be cheaper than $9.99, according to Bloomberg.
