Levi's stock jumps 20%, boosted by Beyoncé song featuring Post Malone
CBSN
Levi's stock rose 20% Thursday, boosted by a new Beyoncé song called "Levii's Jeans."
The track appears on the singer's new country album "Cowboy Carter," released last month. The duet, featuring Post Malone, runs slightly over 4 minutes and includes several references to Levi's jeans.
"I would just say that denim is having a moment and the Levi's brand is having a powerful moment around the world," Levi Strauss CEO Michelle Gass said.
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