Kerala Women and Child Development Department’s social media campaigns grab eyeballs

The women-centric messages on the department’s social media accounts have created such a buzz that what was launched as a four-month campaign on women empowerment in December last year is still on

‘Sthreekal Nilkendidathu Nilkanam’ reads a recent post on the Facebook page of the Kerala State Women and Child Development (WCD) Department. Just in case the message is not clear, the post clarifies the space for women that is being referred to – good education, a job they like and financial independence. ‘Ini Venda Vittuveezhcha’ (no more compromises) goes the hashtag campaign. One post goes ‘Kettil Kurungarathu Swapnangal’ (do not let dreams get tangled in the wedding knot), while another underlines that freedom is a woman’s right, not something that is to be allowed in ‘necessary’ quantities.