Juan Soto’s looming mega deal can pay for itself — but it won’t be easy
NY Post
Shohei Ohtani, a unique, two-way superstar, signed a $700 million, heavily deferred contract with the Dodgers last winter.
What followed on the field was a dream for the Dodgers and their fans: Major League Baseball’s first 50-50 season, a National League MVP Award and a World Series championship.
What followed off the field was a Dodgers owner’s dream: According to SponsorUnited, a company that tracks marketing partnerships, the club added over $70 million solely in new sponsorship revenue — not over the length of the contracts, but just in ’24.
Ads behind the plate during Dodgers games were sold to Asia-based companies, taking advantage of a new and enormous market (Japan alone has a population of 124.5 million, for starters).
Even Dodgers opponents fielded calls from Japanese companies seeking ad space behind the plate for Dodgers road games.
The Dodgers, who already had robust attendance, drew more than 100,000 fans than the year prior. Ohtani led the majors in jersey sales for a second straight season.
Through an otherwise turbulent start to the Rangers 2025-26 campaign, one player has held steady.
Perhaps it will be much ado about nothing.
The Cowboys have not enjoyed the year they would have liked, but that didn’t stop Jerry Jones from spreading some cheer before the team’s Christmas Day Game.
The Ravens are likely already at a disadvantage heading into Saturday.
It’s almost that time of year.
There’s a long way to go this offseason, but already there are clear winners. Our halfway winter winners:
Look, nobody thought this Jets team was going to the Super Bowl this year. The flaws were evident all offseason. They had no depth at wide receiver. They were rolling the dice with Justin Fields at quarterback. They had issues on the defensive line and in the secondary.
Charles Barkley is irate over the NFL trying to steal Christmas from the NBA.
Steve Kerr was out of line.
Despite the seven-goal goal Festivus the Rangers threw in Washington on Tuesday, the holiday month was short on joy and cheer.
The Mets were active Christmas Eve, signing right-handed journeyman Mike Baumann to a minor league contract, The Post’s Jon Heyman reported.
For as talented a scorer he is, one Karl-Anthony Towns tendency is constantly ruining offensive possessions.
It was exactly 1 p.m. Christmas Eve, and the Giants were just beginning their first full practice of the week for their second-to-last game of this miserable losing season.